{"id":18507,"date":"2025-04-14T15:16:20","date_gmt":"2025-04-14T19:16:20","guid":{"rendered":"https:\/\/cibim.org\/trousse-des-entrepreneurs-en\/mise-en-marche-a-lexport\/"},"modified":"2025-05-23T14:57:51","modified_gmt":"2025-05-23T18:57:51","slug":"export-marketing","status":"publish","type":"page","link":"https:\/\/cibim.org\/en\/entrepreneurs-toolkit\/export-marketing\/","title":{"rendered":"Export Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"18507\" class=\"elementor elementor-18507 elementor-16858\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54d08f45 e-con-full e-flex e-con e-child\" data-id=\"54d08f45\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d20e88 elementor-widget elementor-widget-heading\" data-id=\"5d20e88\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Updating your market study and business plan<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1460fce7 elementor-widget elementor-widget-text-editor\" data-id=\"1460fce7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This step is essential when selling outside Quebec for several reasons:<\/p><ul><li><strong>Consumer differences:<\/strong> Tastes, consumption habits, and customer expectations vary by region. A market study allows you to understand these differences and adapt your products, packaging, and communication accordingly.<\/li><li><strong>Competition and business environment:<\/strong> The competitive landscape outside Quebec can be very different, with new players and pricing strategies unique to each market. Reanalyzing competitors and the commercial environment helps you adjust your positioning and identify opportunities.<\/li><li><strong>Regulations and logistics:<\/strong> Rules around labeling, distribution, and sales can differ by province or country. Your business plan should incorporate these regulatory aspects as well as logistical costs to avoid export roadblocks.<\/li><\/ul><p>In short, adapting these elements is essential for effectively entering new markets outside Quebec.<\/p><p><strong>Resources:<\/strong><\/p><ul><li><a href=\"https:\/\/www.mapaq.gouv.qc.ca\/fr\/Publications\/Etes-vous_pret_a_exporter.pdf\">https:\/\/www.mapaq.gouv.qc.ca\/fr\/Publications\/Etes-vous_pret_a_exporter.pdf<\/a><\/li><li><a href=\"https:\/\/www.bdc.ca\/en\/articles-tools\/marketing-sales-export\/export\">Exporting \u2013 Articles and Tools | BDC<\/a><\/li><li><a href=\"https:\/\/groupexport.ca\/en\/tips-and-tricks-for-successful-distribution-strategy-outside-of-quebec\/\">https:\/\/groupexport.ca\/en\/tips-and-tricks-for-successful-distribution-strategy-outside-of-quebec\/<\/a><\/li><li><a href=\"https:\/\/www.mapaq.gouv.qc.ca\/fr\/Transformation\/marches\/Pages\/Marchesvises.aspx\">https:\/\/www.mapaq.gouv.qc.ca\/fr\/Transformation\/marches\/Pages\/Marchesvises.aspx<\/a><\/li><li><a href=\"http:\/\/agriculture.canada.ca\/en\/international-trade\">http:\/\/agriculture.canada.ca\/en\/international-trade<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-666b07a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"666b07a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e8667d elementor-widget elementor-widget-heading\" data-id=\"7e8667d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Selling in Canada<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-464cf882 elementor-widget elementor-widget-n-accordion\" data-id=\"464cf882\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1170\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1170\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h6 class=\"e-n-accordion-item-title-text\"> Analyzing trade requirements (RSAC license, HACCP or GFSI) <\/h6><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1170\" class=\"elementor-element elementor-element-13a4cadf e-con-full e-flex e-con e-child\" data-id=\"13a4cadf\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1170\" class=\"elementor-element elementor-element-c9eed48 e-flex e-con-boxed e-con e-child\" data-id=\"c9eed48\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a58ced elementor-widget elementor-widget-text-editor\" data-id=\"4a58ced\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>RSAC license<\/strong> (<a href=\"https:\/\/inspection.canada.ca\/en\/food-licences\">Safe Food for Canadians Regulations<\/a>)<\/li><li><strong>HACCP<\/strong> (<a href=\"https:\/\/inspection.canada.ca\/en\/preventive-controls\/preventive-control-plans\/food-safety-enhancement-program\">Hazard Analysis Critical Control Point<\/a>): Required for some companies, especially those exporting food products. It involves identifying and managing food safety risks. Note: HACCP certification applies to a product, not a building, though facilities are impacted.<\/li><li><strong>GFSI certification<\/strong> (<a href=\"https:\/\/www.nsfcanada.ca\/fr\/certification-et-audits\/certification-gfsi\/\">Global Food Safety Initiative<\/a>): Not mandatory for selling products in Canada.<\/li><\/ul><p><a href=\"https:\/\/www.mapaq.gouv.qc.ca\/fr\/Publications\/Etes-vous_pret_a_developper.pdf\">Visit MAPAQ\u2019s site for more details.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1171\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1171\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h6 class=\"e-n-accordion-item-title-text\"> Finding a distributor or broker for the market <\/h6><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1171\" class=\"elementor-element elementor-element-39dbf27b e-con-full e-flex e-con e-child\" data-id=\"39dbf27b\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1171\" class=\"elementor-element elementor-element-b86abd7 e-flex e-con-boxed e-con e-child\" data-id=\"b86abd7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2d2adb elementor-widget elementor-widget-text-editor\" data-id=\"e2d2adb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Finding a distributor or broker to sell in other Canadian provinces is crucial for several reasons:<\/p><p>Regional market knowledge: Each province has its own preferences, consumption habits, and regulations. A local distributor or broker understands these specifics and helps you adapt your offer and marketing strategy accordingly.<\/p><p>Established distribution networks: Distributors and brokers typically have existing relationships with retailers, wholesalers, and key market players\u2014easing access to sales channels and reducing development time and effort.<\/p><p>Regulatory management: Legal and regulatory requirements vary by province (labeling, food safety, taxation). A distributor or broker is familiar with these and can help you ensure compliance.<\/p><p>In short, partnering with a distributor or broker increases your chances of success by easing entry into new provincial markets while reducing risk and complexity.<\/p><p><strong>Resources:<\/strong><\/p><ul><li><a href=\"https:\/\/www.bdc.ca\/en\/articles-tools\/marketing-sales-export\/export\/choosing-foreign-sales-agent\">Choosing your foreign sales agent<\/a><\/li><li><a href=\"https:\/\/www.mapaq.gouv.qc.ca\/fr\/Publications\/Preparer_reussir_pres_acheteur.pdf\">Distributor checklist<\/a><\/li><li><a href=\"https:\/\/www.mapaq.gouv.qc.ca\/fr\/Publications\/Preparer_reussir_pres_acheteur.pdf\">How to pitch to a buyer<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1172\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1172\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h6 class=\"e-n-accordion-item-title-text\"> Should you adapt your packaging, labels, nutrition values, barcode? <\/h6><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1172\" class=\"elementor-element elementor-element-8a7a436 e-flex e-con-boxed e-con e-child\" data-id=\"8a7a436\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1172\" class=\"elementor-element elementor-element-71058fd e-con-full e-flex e-con e-child\" data-id=\"71058fd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9220b98 elementor-widget elementor-widget-text-editor\" data-id=\"9220b98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing your products in other Canadian provinces requires <strong>reviewing packaging and labels to comply with regulatory specifics for each market<\/strong>. The Canadian legal framework can differ from Quebec\u2019s, particularly in terms of <strong>language, nutrition labeling, and product coding.<\/strong><\/p><p><strong>Bilingualism is mandatory:<\/strong> All label information\u2014product descriptions, ingredient lists, usage instructions\u2014must be in both French and English. Nutrition label formats may also differ by province, requiring adjustments to ensure compliance and avoid penalties.<\/p><p><strong>The barcode<\/strong> must also meet national standards for seamless inventory management and supply chain integration across Canada.<\/p><p>These adjustments are not only required for compliance but also help improve your visibility and access to expanded distribution networks.<\/p><p>In short, adapting your packaging and labels is essential for entering new Canadian markets and maximizing your chances of success outside Quebec.<\/p><p>More info: Groupe Export<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fee6e7a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fee6e7a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2bb4f4 elementor-widget elementor-widget-heading\" data-id=\"a2bb4f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Selling internationally\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3ba236 elementor-widget elementor-widget-n-accordion\" data-id=\"a3ba236\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1710\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1710\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h6 class=\"e-n-accordion-item-title-text\"> Analyzing international trade requirements (GFSI certification) <\/h6><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1710\" class=\"elementor-element elementor-element-fff110a e-con-full e-flex e-con e-child\" data-id=\"fff110a\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1710\" class=\"elementor-element elementor-element-270f2d0 e-flex e-con-boxed e-con e-child\" data-id=\"270f2d0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-410dcf3 elementor-widget elementor-widget-text-editor\" data-id=\"410dcf3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>GFSI certification<\/strong> (<a href=\"https:\/\/www.nsfcanada.ca\/fr\/certification-et-audits\/certification-gfsi\/\">Global Food Safety Initiative<\/a>)<br \/>Although not mandatory, many large food companies choose to obtain GFSI certification, which is internationally recognized and ensures high food safety standards.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1711\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1711\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h6 class=\"e-n-accordion-item-title-text\"> Adapting packaging, labels, nutrition facts, barcodes, and checking export country allergens <\/h6><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1711\" class=\"elementor-element elementor-element-0fda4cd e-con-full e-flex e-con e-child\" data-id=\"0fda4cd\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1711\" class=\"elementor-element elementor-element-cb4d38f e-flex e-con-boxed e-con e-child\" data-id=\"cb4d38f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67d2462 elementor-widget elementor-widget-text-editor\" data-id=\"67d2462\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When exporting internationally, modifying your packaging and labels to meet local regulations and standards in each target country is crucial.<\/p><p>Each market has its own rules regarding product presentation, label content, and traceability. For example:<\/p><ul><li>Some jurisdictions require nutrition info in specific formats or use alternative labeling systems (e.g., color codes or detailed charts).<\/li><li>Product descriptions and instructions must be translated into local languages to meet consumer expectations and legal standards.<\/li><li>The barcode must be compatible with global supply chain and distribution systems.<\/li><\/ul><p>You\u2019ll also need to comply with packaging norms, including environmental and health-related standards\u2014often required for market access.<\/p><p>In short, adapting your packaging, labels, and barcodes for export is vital for compliance, competitiveness, and international success.<\/p><p><strong>Resources:<\/strong><\/p><ul><li><a href=\"https:\/\/groupexport.ca\/en\/members-services\/labeling-and-regulation\/\">https:\/\/groupexport.ca\/en\/members-services\/labeling-and-regulation\/<\/a><\/li><li><a href=\"https:\/\/inspection.canada.ca\/en\/exporting-food-plants-animals\/food-exports\/general-requirements\">https:\/\/inspection.canada.ca\/en\/exporting-food-plants-animals\/food-exports\/general-requirements<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd77c35 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cd77c35\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"Prepare your business to cross borders with the right strategy. Review your market study and business plan, find a local&hellip;","protected":false},"author":4,"featured_media":18311,"parent":16806,"menu_order":24,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"class_list":["post-18507","page","type-page","status-publish","has-post-thumbnail","hentry","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Export Marketing | CIBIM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cibim.org\/en\/entrepreneurs-toolkit\/export-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Export Marketing | CIBIM\" \/>\n<meta property=\"og:description\" content=\"Prepare your business to cross borders with the right strategy. 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