{"id":18504,"date":"2025-03-21T19:52:32","date_gmt":"2025-03-21T23:52:32","guid":{"rendered":"https:\/\/cibim.org\/trousse-des-entrepreneurs-en\/marche-quebec\/"},"modified":"2025-05-23T14:19:59","modified_gmt":"2025-05-23T18:19:59","slug":"marketing-in-quebec","status":"publish","type":"page","link":"https:\/\/cibim.org\/en\/entrepreneurs-toolkit\/marketing-in-quebec\/","title":{"rendered":"Marketing in Quebec"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"18504\" class=\"elementor elementor-18504 elementor-16708\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54d08f45 e-con-full e-flex e-con e-child\" data-id=\"54d08f45\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6409c530 elementor-widget elementor-widget-heading\" data-id=\"6409c530\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Defining your production capacity<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e7742b4 elementor-widget elementor-widget-text-editor\" data-id=\"1e7742b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Defining production capacity in food processing means determining the maximum quantity of processed products a business can produce within a given time frame (per day, week, month, or year), based on current labor resources and machine throughput.<\/p><p><strong>To define your production capacity, consider:<\/strong><\/p><ul><li><strong>Evaluating equipment and infrastructure:<\/strong> machines, production lines, available space, and technologies used (cooking, fermentation, pasteurization, etc.).<\/li><li><strong>Availability of raw materials, packaging, and storage capacity.<\/strong><\/li><li><strong>Analyzing human resources:<\/strong> number and qualifications of employees required to meet production standards.<\/li><li><strong>Considering production processes:<\/strong> recipe mastery, processing time, production steps, losses, preservation, and packaging.<\/li><li><strong>Measuring available vs. used capacity:<\/strong> many companies do not operate at full capacity. For example, in some regions, nearly 30% of companies could double production if they accessed new markets.<\/li><li><strong>Meeting regulatory standards:<\/strong> particularly regarding hygiene and food safety, which can impose production limits or conditions.<\/li><\/ul><p>Production capacity is a key indicator for planning growth, optimizing resources, meeting demand efficiently, and remaining competitive in the agri-food sector.<\/p><p>In summary, defining production capacity in food processing means determining the maximum volume of compliant, profitable, and safe processed products a business can produce with its technical, human, and regulatory resources.<\/p><p>We can provide you with tools or recommend experts to help you calculate production capacity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7186fad elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7186fad\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d20e88 elementor-widget elementor-widget-heading\" data-id=\"5d20e88\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Selling to retailers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-464cf882 elementor-widget elementor-widget-n-accordion\" data-id=\"464cf882\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1170\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1170\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h6 class=\"e-n-accordion-item-title-text\"> Creating product sheets <\/h6><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1170\" class=\"elementor-element elementor-element-4f71d8b9 e-con-full e-flex e-con e-child\" data-id=\"4f71d8b9\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1170\" class=\"elementor-element elementor-element-6b9ddf0b e-flex e-con-boxed e-con e-child\" data-id=\"6b9ddf0b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1460fce7 elementor-widget elementor-widget-text-editor\" data-id=\"1460fce7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Product sheets are essential to your market strategy.<\/p><p>They should include product details such as:<\/p><ul><li>Product name<\/li><li>Product codes (UFC, GTIN)<\/li><li>Size<\/li><li>Unit and case weight<\/li><li>Shelf life<\/li><li>Nutrition facts and ingredient list<\/li><li>Usage instructions<\/li><li>Company contact information<\/li><\/ul><p>An <a href=\"https:\/\/www.mapaq.gouv.qc.ca\/fr\/Publications\/Exemple_Fiche_de_produit.pdf\">example product sheet from MAPAQ<\/a> is available to help guide you in creating your own.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1171\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1171\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h6 class=\"e-n-accordion-item-title-text\"> Finding a go-to-market model (broker, distributor, or other) <\/h6><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1171\" class=\"elementor-element elementor-element-13a4cadf e-con-full e-flex e-con e-child\" data-id=\"13a4cadf\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1171\" class=\"elementor-element elementor-element-014c3be e-flex e-con-boxed e-con e-child\" data-id=\"014c3be\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d61e0f6 elementor-widget elementor-widget-text-editor\" data-id=\"d61e0f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Retail trade (e.g., major chains and supermarkets, big-box stores, warehouse clubs, dollar stores, specialty stores, convenience stores, etc.)<\/p><p><strong>Resource:<\/strong><\/p><ul><li><a href=\"https:\/\/www.mapaq.gouv.qc.ca\/fr\/Transformation\/marches\/distribution\/Pages\/Reseauxdistribution.aspx\">https:\/\/www.mapaq.gouv.qc.ca\/fr\/Transformation\/marches\/distribution\/Pages\/Reseauxdistribution.aspx<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1172\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1172\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h6 class=\"e-n-accordion-item-title-text\"> Obtaining claims and certifications (optional) <\/h6><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1172\" class=\"elementor-element elementor-element-39dbf27b e-con-full e-flex e-con e-child\" data-id=\"39dbf27b\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1172\" class=\"elementor-element elementor-element-4c222e1 e-flex e-con-boxed e-con e-child\" data-id=\"4c222e1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1929eff elementor-widget elementor-widget-text-editor\" data-id=\"1929eff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are 4 types of claims that may appear on food labels as governed by labeling regulations:<\/p><ul><li>Nutritional<\/li><li>Health-related<\/li><li>Nutrient-related<\/li><li>Other<\/li><\/ul><p><strong>Note the difference between a certification and a claim:<\/strong><br \/>A certification is validated by an external body that audits your practices, facilities, ingredients, and sourcing.<br \/>A claim, however, relates to labeling regulations.<\/p><p><strong>Resource:<\/strong><\/p><ul><li><a href=\"https:\/\/www.canada.ca\/en\/health-canada\/services\/food-nutrition\/nutrition-labelling\/nutrition-claims.html\">https:\/\/www.canada.ca\/en\/health-canada\/services\/food-nutrition\/nutrition-labelling\/nutrition-claims.html<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5957a82 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5957a82\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4484e95 elementor-widget elementor-widget-heading\" data-id=\"4484e95\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Selling to HRI<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80fcf57 elementor-widget elementor-widget-n-accordion\" data-id=\"80fcf57\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1350\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1350\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h6 class=\"e-n-accordion-item-title-text\"> Creating product sheets <\/h6><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1350\" class=\"elementor-element elementor-element-96bdd58 e-con-full e-flex e-con e-child\" data-id=\"96bdd58\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1350\" class=\"elementor-element elementor-element-65cf8ae e-flex e-con-boxed e-con e-child\" data-id=\"65cf8ae\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62b3632 elementor-widget elementor-widget-text-editor\" data-id=\"62b3632\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The combined market of Hotels, Restaurants, and Institutions is referred to as HRI. It is entirely different from the retail market and requires understanding its unique characteristics:<\/p><ul><li>Specialized equipment<\/li><li>Varied clientele<\/li><li>Formats adapted to food services<\/li><li>Requirements for nutritional and technical data (technical sheets)<\/li><li>Purchasing through tenders<\/li><li>Adapted pricing structures<\/li><\/ul><p><strong>Resources:<\/strong><\/p><p><a href=\"https:\/\/www.mapaq.gouv.qc.ca\/fr\/Publications\/Exemple_Fiche_de_produit.pdf\">MAPAQ sample technical sheet for HRI<\/a><\/p><p><a href=\"https:\/\/www.mapaq.gouv.qc.ca\/fr\/Pages\/Details-Publication.aspx?docid=DDJ7DZ3RAA3J-202-12314\">https:\/\/www.mapaq.gouv.qc.ca\/fr\/Pages\/Details-Publication.aspx?docid=DDJ7DZ3RAA3J-202-12314<\/a><\/p><p><a href=\"https:\/\/www.mapaq.gouv.qc.ca\/fr\/Publications\/GuideAERbioalimentaire.pdf\">https:\/\/www.mapaq.gouv.qc.ca\/fr\/Publications\/GuideAERbioalimentaire.pdf<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1351\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1351\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h6 class=\"e-n-accordion-item-title-text\"> Working with an institutional distributor <\/h6><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1351\" class=\"elementor-element elementor-element-34f5fa6 e-con-full e-flex e-con e-child\" data-id=\"34f5fa6\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1351\" class=\"elementor-element elementor-element-6963827 e-flex e-con-boxed e-con e-child\" data-id=\"6963827\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13eaf49 elementor-widget elementor-widget-text-editor\" data-id=\"13eaf49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Do you have an attractive offer for a food distributor? How do you work with one?<\/p><p>The HRI market represents over $34 billion in annual food sales\u2014a major opportunity for producer-processors.<\/p><p>Sourcing can occur through:<\/p><ul><li>Contracts with distributors<\/li><li>Subcontracting<\/li><li>Purchasing groups<\/li><li>Wholesale self-service<\/li><li>Direct\/self-managed sales<\/li><\/ul><p>Distributors and brokers in this market are highly sought after and receive many product proposals regularly.<\/p><p><strong>How to get their attention?<\/strong><\/p><p>In addition to selling your products to end-users (chefs, kitchen managers, nutritionists\u2026), you must first sell them to the representatives of these intermediaries.<br \/>This large market is within reach of every food producer-processor.<\/p><p>CIB\u00ceM can help you break into this market through its annual buyer meetings and institutional delivery HUB.<\/p><p>Just be sure to know who you&#8217;re selling to\u2014and be prepared!<\/p><p><strong>Resources:<\/strong><\/p><ul><li><a href=\"https:\/\/www.mapaq.gouv.qc.ca\/fr\/Publications\/Guide_acces_marche_institutionnel.pdf\">https:\/\/www.mapaq.gouv.qc.ca\/fr\/Publications\/Guide_acces_marche_institutionnel.pdf<\/a><\/li><li><a href=\"https:\/\/exporteers.com\/convince-potential-distributor\/\">https:\/\/exporteers.com\/convince-potential-distributor\/<\/a><\/li><li><a href=\"https:\/\/www.fcc-fac.ca\/en\/knowledge\/selling-canadas-food-service-industry\">https:\/\/www.fcc-fac.ca\/en\/knowledge\/selling-canadas-food-service-industry<\/a><\/li><li><a href=\"https:\/\/www.mapaq.gouv.qc.ca\/fr\/Publications\/Aidememoire_distributeur_alimentaire.pdf\">https:\/\/www.mapaq.gouv.qc.ca\/fr\/Publications\/Aidememoire_distributeur_alimentaire.pdf<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1352\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1352\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h6 class=\"e-n-accordion-item-title-text\"> Obtaining certifications (mandatory) <\/h6><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1352\" class=\"elementor-element elementor-element-9f8fefc e-con-full e-flex e-con e-child\" data-id=\"9f8fefc\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1352\" class=\"elementor-element elementor-element-b82a366 e-flex e-con-boxed e-con e-child\" data-id=\"b82a366\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0076d44 elementor-widget elementor-widget-text-editor\" data-id=\"0076d44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To sell to the HRI market, the required certifications for all food manufacturers are the same as for retail markets, including:<\/p><ul><li>Restaurant and retail sales permits<\/li><li>Food hygiene and safety training \u2013 food handler certification<\/li><li>HACCP certification<\/li><\/ul><p><strong>Why certify your products, services, or business?<\/strong><\/p><ul><li>To guarantee product\/service quality to your customers<\/li><li>To demonstrate good manufacturing or management practices<\/li><li>To build trust with customers, suppliers, shareholders, and partners<\/li><li>To strengthen your market positioning<\/li><\/ul><p><strong>Resources:<\/strong><\/p><ul><li><a href=\"https:\/\/cdn-contenu.quebec.ca\/cdn-contenu\/adm\/min\/agriculture-pecheries-alimentation\/alimentation\/permis-restauration-vente-detail\/GM_permis_restauration_vente_detail_MAPAQ.pdf\">https:\/\/cdn-contenu.quebec.ca\/cdn-contenu\/adm\/min\/agriculture-pecheries-alimentation\/alimentation\/permis-restauration-vente-detail\/GM_permis_restauration_vente_detail_MAPAQ.pdf<\/a><\/li><li><a href=\"https:\/\/www.mapaq.gouv.qc.ca\/fr\/Transformation\/Qualitedesaliments\/securitealiments\/Pages\/securitealiments.aspx\">https:\/\/www.mapaq.gouv.qc.ca\/fr\/Transformation\/Qualitedesaliments\/securitealiments\/Pages\/securitealiments.aspx<\/a><\/li><li><a href=\"https:\/\/www.haccpcanada.net\/https:\/\/bnq.qc.ca\/fr\/normalisation\/agroalimentaire\/haccp.html\">https:\/\/www.haccpcanada.net\/https:\/\/bnq.qc.ca\/fr\/normalisation\/agroalimentaire\/haccp.html<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a21ac3b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a21ac3b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"Structure your go-to-market strategy to align with the realities of the Quebec territory. Determine your production capacity, target the right&hellip;","protected":false},"author":1,"featured_media":18279,"parent":16806,"menu_order":17,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"class_list":["post-18504","page","type-page","status-publish","has-post-thumbnail","hentry","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing in Quebec | CIBIM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cibim.org\/en\/entrepreneurs-toolkit\/marketing-in-quebec\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing in Quebec | CIBIM\" \/>\n<meta property=\"og:description\" content=\"Structure your go-to-market strategy to align with the realities of the Quebec territory. 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