{"id":18498,"date":"2025-03-21T12:18:57","date_gmt":"2025-03-21T16:18:57","guid":{"rendered":"https:\/\/cibim.org\/trousse-des-entrepreneurs-en\/vendre-aux-hri\/"},"modified":"2025-05-26T13:16:53","modified_gmt":"2025-05-26T17:16:53","slug":"management-and-sales","status":"publish","type":"page","link":"https:\/\/cibim.org\/en\/entrepreneurs-toolkit\/management-and-sales\/","title":{"rendered":"Management and Sales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"18498\" class=\"elementor elementor-18498 elementor-16686\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-690e8255 e-con-full e-flex e-con e-child\" data-id=\"690e8255\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-618fa74f elementor-widget elementor-widget-heading\" data-id=\"618fa74f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Financing Your Business<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-212a6ffa elementor-widget elementor-widget-n-accordion\" data-id=\"212a6ffa\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5560\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5560\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h6 class=\"e-n-accordion-item-title-text\"> Developing Your Financing Plan <\/h6><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5560\" class=\"elementor-element elementor-element-48625330 e-con-full e-flex e-con e-child\" data-id=\"48625330\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5560\" class=\"elementor-element elementor-element-5d35f352 e-flex e-con-boxed e-con e-child\" data-id=\"5d35f352\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e07167f elementor-widget elementor-widget-text-editor\" data-id=\"3e07167f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creating a financing plan is a crucial step for any food business, whether it is in the startup phase or in full expansion. This document helps determine the financial needs required to support operations, invest in growth, and prepare for unexpected challenges.<\/p><p>In such a dynamic and competitive sector, a well-structured financing plan helps identify the right sources of funding, whether through equity, bank loans, or grants. It also provides a clear overview of cash flow, which is essential for maintaining proper liquidity and avoiding financial hardship.<\/p><p>By anticipating needs and evaluating risks, a financing plan enables entrepreneurs to make informed decisions, optimize resource management, and ensure the sustainability of their business. In short, a solid financing plan is indispensable for successfully navigating the complexities of the food sector and ensuring sustainable growth. Above all, it is essential when approaching financial institutions.<\/p><p><strong>Resources:<\/strong><\/p><ul><li><a href=\"https:\/\/www.mapaq.gouv.qc.ca\/SiteCollectionDocuments\/TransformationPortail\/Fiche5_financement_projet.pdf\">Startup Guide for Food Processing \u2013 Financing Your Project (gouv.qc.ca)<\/a><\/li><li><a href=\"https:\/\/eequebec.com\/boite-a-outils\/croissance\/financement\/\">https:\/\/eequebec.com\/boite-a-outils\/croissance\/financement\/<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5561\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5561\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h6 class=\"e-n-accordion-item-title-text\"> Defining Your Cost of Goods Sold <\/h6><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5561\" class=\"elementor-element elementor-element-75946bd9 e-con-full e-flex e-con e-child\" data-id=\"75946bd9\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5561\" class=\"elementor-element elementor-element-aec98aa e-flex e-con-boxed e-con e-child\" data-id=\"aec98aa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1eaa84 elementor-widget elementor-widget-text-editor\" data-id=\"e1eaa84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Accurately calculating your cost of goods sold (COGS) is a vital step in ensuring your company\u2019s long-term sustainability and profitability. Understanding these costs allows you not only to set appropriate pricing, but also to optimize resources and improve financial management.<\/p><p>In a competitive market\u2014where margins can be narrow\u2014a rigorous evaluation of production costs is essential to avoid losses and maximize profits. Furthermore, good cost control supports sound strategic decisions, whether in choosing suppliers, adjusting product offerings, or planning future investments.<\/p><p>Therefore, mastering your COGS is not just a matter of accounting\u2014it is a key lever for growth and lasting success in the food business.<\/p><p><strong>Resource:<\/strong><\/p><ul><li><a href=\"https:\/\/www.mapaq.gouv.qc.ca\/SiteCollectionDocuments\/TransformationPortail\/Fiche5_financement_projet.pdf\">https:\/\/www.mapaq.gouv.qc.ca\/SiteCollectionDocuments\/TransformationPortail\/Fiche5_financement_projet.pdf<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-346a603 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"346a603\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30728ec4 elementor-widget elementor-widget-heading\" data-id=\"30728ec4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Creating a Marketing Plan<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3be3a949 elementor-widget elementor-widget-text-editor\" data-id=\"3be3a949\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The food sector is constantly evolving, and to succeed in this dynamic environment, it\u2019s essential to have a clearly defined marketing strategy.<\/p><p>Developing a marketing plan is necessary to clarify your objectives, identify your target market, and create effective strategies to address market challenges, anticipate consumer needs, and optimize your sales efforts.<\/p><p><strong>Resource:<\/strong><\/p><ul><li><a href=\"http:\/\/Mod\u00e8le de plan de commercialisation (gouv.qc.ca) https:\/\/www.mapaq.gouv.qc.ca\/fr\/Publications\/guide-plan-commercialisation.pdf\" data-wplink-url-error=\"true\">Mod\u00e8le de plan de commercialisation (gouv.qc.ca)<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51c6ad3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"51c6ad3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"Steer your business with clarity and efficiency to ensure profitability. Define your cost of goods sold, develop a solid financing&hellip;","protected":false},"author":1,"featured_media":18259,"parent":16806,"menu_order":14,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"class_list":["post-18498","page","type-page","status-publish","has-post-thumbnail","hentry","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Management and Sales | CIBIM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cibim.org\/trousse-des-entrepreneurs\/vendre-aux-hri\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Management and Sales | CIBIM\" \/>\n<meta property=\"og:description\" content=\"Steer your business with clarity and efficiency to ensure profitability. 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