{"id":18495,"date":"2025-03-21T12:13:54","date_gmt":"2025-03-21T16:13:54","guid":{"rendered":"https:\/\/cibim.org\/trousse-des-entrepreneurs-en\/marketing-promotion\/"},"modified":"2025-05-23T13:33:35","modified_gmt":"2025-05-23T17:33:35","slug":"marketing-and-promotion","status":"publish","type":"page","link":"https:\/\/cibim.org\/en\/entrepreneurs-toolkit\/marketing-and-promotion\/","title":{"rendered":"Marketing and Promotion"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"18495\" class=\"elementor elementor-18495 elementor-16678\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1efd1970 e-con-full e-flex e-con e-child\" data-id=\"1efd1970\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2937557e elementor-widget elementor-widget-heading\" data-id=\"2937557e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Developing Your Brand Identity\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68b00abe elementor-widget elementor-widget-text-editor\" data-id=\"68b00abe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creating a strong and consistent brand image is essential to stand out in a competitive market. This includes developing a representative logo, creating a visual identity guide, and implementing an effective branding strategy. Your brand image should reflect your company\u2019s values and vision, and be easily recognizable by your customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5f09e0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b5f09e0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e49d0f5 elementor-widget elementor-widget-heading\" data-id=\"5e49d0f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Building your community<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bef0fa1 elementor-widget elementor-widget-n-accordion\" data-id=\"5bef0fa1\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1540\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1540\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h6 class=\"e-n-accordion-item-title-text\"> Developing your website <\/h6><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1540\" class=\"elementor-element elementor-element-2fdbacd5 e-con-full e-flex e-con e-child\" data-id=\"2fdbacd5\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1540\" class=\"elementor-element elementor-element-496c230b e-flex e-con-boxed e-con e-child\" data-id=\"496c230b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a2ad42b elementor-widget elementor-widget-text-editor\" data-id=\"4a2ad42b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Having an efficient website is essential for agri-food entrepreneurs. Beyond a simple showcase, your site should be an effective communication tool. Include an intuitive design, detailed product sheets with engaging descriptions, and high-quality visuals to attract visitors.<\/p><p>Focus on natural referencing (SEO) to attract a local audience. For example, optimize your title tags with specific keywords like &#8220;organic products in Quebec&#8221; or &#8220;direct sales from producers.&#8221;<\/p><p>To increase interaction, create a blog where you share news, trade show participation, or articles about your sustainable farming practices. This will strengthen your authority in the eyes of visitors and improve your search engine positioning.<\/p><p><strong>Additional tips:<\/strong><\/p><ul><li><strong>Mobile-friendly site<\/strong>: Make sure your site is fully mobile-friendly.<\/li><li><strong>Loading speed<\/strong>: Minimize image size and limit the number of plugins to make your site faster.<\/li><li><strong>Add CTAs<\/strong> (Calls-to-Action) to facilitate orders or information requests.<\/li><\/ul><p><strong>Resource:<\/strong><\/p><ul><li><a href=\"https:\/\/www.mapaq.gouv.qc.ca\/SiteCollectionDocuments\/Agrotourisme\/Fiche_Commercialisation_Marketing.pdf\">https:\/\/www.mapaq.gouv.qc.ca\/SiteCollectionDocuments\/Agrotourisme\/Fiche_Commercialisation_Marketing.pdf<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1541\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1541\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h6 class=\"e-n-accordion-item-title-text\"> Managing your social media <\/h6><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1541\" class=\"elementor-element elementor-element-72a68639 e-con-full e-flex e-con e-child\" data-id=\"72a68639\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1541\" class=\"elementor-element elementor-element-779e838 e-flex e-con-boxed e-con e-child\" data-id=\"779e838\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf94414 elementor-widget elementor-widget-text-editor\" data-id=\"bf94414\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social media is a key lever to humanize your business and create a direct link with your customers. Whether via Instagram, Facebook, or LinkedIn, your goal is to captivate and engage your audience. Regularly post product photos, behind-the-scenes videos from your farm, or recipes using your ingredients.<\/p><p>Interaction is crucial: reply to comments, create polls, and share customer testimonials to strengthen your credibility. Use specific hashtags (#locall agriculture, #familyfarm) and geotag your posts to reach a local audience. Stories and live streams are excellent ways to show your real-time presence during events or trade shows.<\/p><p><strong>Tips:<\/strong><\/p><ul><li>Use built-in analytics tools to find out which types of posts work best.<\/li><li>Offer contests or exclusive subscriber deals to increase engagement.<\/li><\/ul><p><strong>Resource:<\/strong><\/p><ul><li><a href=\"https:\/\/www.mapaq.gouv.qc.ca\/SiteCollectionDocuments\/Agrotourisme\/Fiche_Commercialisation_Marketing_Viral.pdf\">https:\/\/www.mapaq.gouv.qc.ca\/SiteCollectionDocuments\/Agrotourisme\/Fiche_Commercialisation_Marketing_Viral.pdf<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-231236e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"231236e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d04a23 elementor-widget elementor-widget-heading\" data-id=\"4d04a23\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Getting known\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d129524 elementor-widget elementor-widget-n-accordion\" data-id=\"d129524\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2190\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2190\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h6 class=\"e-n-accordion-item-title-text\"> Participating in public markets and trade shows <\/h6><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2190\" class=\"elementor-element elementor-element-7f8287c e-con-full e-flex e-con e-child\" data-id=\"7f8287c\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2190\" class=\"elementor-element elementor-element-0e57114 e-flex e-con-boxed e-con e-child\" data-id=\"0e57114\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5ab998 elementor-widget elementor-widget-text-editor\" data-id=\"b5ab998\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Public markets and professional trade shows offer a unique opportunity to meet potential customers and present your products in person.<\/p><p>Prepare an attractive booth with samples, informative brochures, and QR codes that lead to your digital platforms. Take advantage of these events to talk with your clients, understand their needs, and collect live feedback. These encounters can also be a chance to network with other producers and explore collaboration opportunities.<\/p><p>After the event, don\u2019t forget to follow up with prospects through personalized emails or social media messages. Also document the event with photos or videos to post on your networks.<\/p><p><strong>Practical tips:<\/strong><\/p><ul><li>Offer tastings or demonstrations to attract more visitors.<\/li><li>Collaborate with other exhibitors to share resources or offer bundled product packs.<\/li><\/ul><p><strong>Resource:<\/strong><\/p><ul><li><a href=\"https:\/\/www.mapaq.gouv.qc.ca\/fr\/Productions\/developpementregional\/marcheproximite\/Pages\/Marchedeproximite.aspx\">https:\/\/www.mapaq.gouv.qc.ca\/fr\/Productions\/developpementregional\/marcheproximite\/Pages\/Marchedeproximite.aspx<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2191\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2191\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h6 class=\"e-n-accordion-item-title-text\"> Staying innovative <\/h6><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2191\" class=\"elementor-element elementor-element-db0c84c e-con-full e-flex e-con e-child\" data-id=\"db0c84c\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2191\" class=\"elementor-element elementor-element-a012179 e-flex e-con-boxed e-con e-child\" data-id=\"a012179\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31623e9 elementor-widget elementor-widget-text-editor\" data-id=\"31623e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4010\" data-end=\"4149\">Local, national, and international competition means that biofood businesses must constantly innovate in terms of:<\/p><ul><li data-start=\"4151\" data-end=\"4324\">New product development;<\/li><li data-start=\"4151\" data-end=\"4324\">Adopting best commercial practices;<\/li><li data-start=\"4151\" data-end=\"4324\">Marketing strategies.<\/li><\/ul><p>Change and innovation are the keys to success! It is imperative to adapt and ensure:<\/p><ul><li data-start=\"4326\" data-end=\"4698\">a strategic and long-term vision for your business;<\/li><li data-start=\"4326\" data-end=\"4698\">awareness of new market trends;<\/li><li data-start=\"4326\" data-end=\"4698\">management methods that foster new initiatives and teamwork;<\/li><li data-start=\"4326\" data-end=\"4698\">strong communication between departments, suppliers, and customers;<\/li><li data-start=\"4326\" data-end=\"4698\">solutions tailored to your business reality;<\/li><li data-start=\"4326\" data-end=\"4698\">and sufficient funding to carry out a project\u2014up to product commercialization or process implementation.<\/li><\/ul><p><strong data-start=\"4700\" data-end=\"4713\">Resource:<\/strong><\/p><ul><li><a class=\"\" href=\"https:\/\/www.mapaq.gouv.qc.ca\/fr\/Transformation\/innovation\/Pages\/innovation.aspx\" target=\"_new\" rel=\"noopener\" data-start=\"4716\" data-end=\"4795\">https:\/\/www.mapaq.gouv.qc.ca\/fr\/Transformation\/innovation\/Pages\/innovation.aspx<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7de1eee elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7de1eee\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"Make your product shine with a strong brand image and an engaging online presence. Build your visual identity, grow a&hellip;","protected":false},"author":1,"featured_media":18228,"parent":16806,"menu_order":16,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"class_list":["post-18495","page","type-page","status-publish","has-post-thumbnail","hentry","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing and Promotion | CIBIM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cibim.org\/en\/entrepreneurs-toolkit\/marketing-and-promotion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing and Promotion | CIBIM\" \/>\n<meta property=\"og:description\" content=\"Make your product shine with a strong brand image and an engaging online presence. 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